Partly Due to the Recession Several Snowboarding Companies Will Be Cutting down Their Amount of Catered Ski Chalets
In light of the down turn ski sales went down last snowboarding season.
Notwithstanding good early season reservations along with excellent skiing conditions.
These drops in numbers follows seven winters of growth in the skiing industry, and the number of snowboarders came down from 1.1 million in 2008/9 to less than a million last ski season.
Partly due to holiday makers giving the season a miss, and additional holiday makers who’d usually have two or more ski vacations, merely took the one.
The independent travel sector fell by 15% with numerous no frills airlines reducing the number of flights to certain airports.
Some tour operators witnessed their sales falling by about the same amount.
All the same, the leading tour operators share continued at just over 70% and the French Alps remained the most visited skiing destination with about 37% of the market.
This meant that many operators reduced the number of luxury ski chalets they operate this year.
The catered chalet markets especially will witness a reduction in skiers because a luxury catered chalet costs more in terms of chalet hosts and rent when it is unsold.
Therefore it’s unlikely that we will find the deals on last minute ski holidays that were up for grabs last year.
Whilst prices are probably going to to rise, they probably won’t rise a lot.
The next winter doubtless presents real issues for the skiing industry which is touched by by the results of the depression, weakness of the pound against the euro, increased fuel costs and large fixed costs for skiing companies.
This winter skiers will become more cost sensitive, this will lead to a reversion of the last years that witnessed a increase in the ski industry.
